Here are a few basic questions to ask your self.
Is my website showing up in Google's search engine result pages?
Of course most people search for the name of the business and find that they are on the top of the search engine result pages. What you need to do is search for your products or services and see if you rank in the top of the result pages. Your potential clients do not search for your name, unless they know you already. If they know you, they already use you. You need to be listed for the things you do and the products you sell as you are for your name sake rankings. Have your keyword list and check to see where you rank in the result.
Do I serve high quality content to my users?
I get a lot of clients request to go to another website and copy the information for their websites. Google views this as plagiarism. Content delistings due to copyright. Over 5,275,561,567 URL's have been requested for delisting. If this happens to you, you do not rank in the search engine result pages, you are removed from the result pages. It takes time to become original but we have writers waiting to serve your great content that will belong to you and no one else.
Is my local business showing up correctly in Google?
Google Business is a staple for anyone who owns a business. First step is to claim your Google Business Listing. Second is to fill out every section and question to the best of your ability. Connect your listing to your website and having a Google verified website is a must. Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.
What is my load time on a cell phone and desktop?
Load time is a very important part of SEO. Google wants your website to load in 2.1 seconds on a 3G network. The reason is that over 80% click off or leave if it takes too long to load your website. Chances are they will not come back to the site once an attempt is made. These calculations are just of part of how your website is determine in it's indexing and ranking process. Think if these elements as just one ingredient of your website SEO pie. Your website is given and rating and
Is my website secure with an secure socket layer (SSL)?
Is my website monitored, debugged and optimized by professionals?