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Your website is an open doorway to the rest of the world. It allows outside customers to find your services, read more about the products you sell and learn about how you can help improve their lives. But with hundreds of millions of other websites out there and billions upon billions of Web pages, what do you need to do in order to ensure possible customers actually find your website? By boosting your search engine rankings.
Search engines dictate more traffic than any other method online and by doing so, the search engines more or less dictate hundreds of billions of dollars every single day. Due to this, you need to make it into the good graces of search engines and boost your overall ranking on the engines. With the help of website search engine optimization (SEO), your website can see an increase in ranking, which in turn brings in more visitors, more desirable traffic and more sales.
What is Website SEO?
Search engine optimization is the method of making your website more attractive to search engines. What exactly are search engines looking for? Well, websites like Google and Bing have not released any sort of official algorithm regarding the mathematical formula for a perfectly designed website regarding this. However, enough is known about what search engines are looking for to help improve the attractiveness of your website and improve the search engine rankings.
By improving your website attractiveness to search engines, you can possibly move your search engine ranking from the fourth or fifth page of search results to the first page. Think to yourself, how often do you go much further past the first, maybe second page of search results? Probably not that often. By boosting your search engine optimization so your website appears on this first page, and even higher up on the first page, you'll notice a substantial improvement in visitors and revenue.
So Why Exactly Do I Need Website SEO?
Search engines look for all sorts of different pieces of information to determine search engine rankings. First of all, you need to have quality content. If the information on your website is inferior and lacking, search engines have a way of knowing. Beyond this though, keywords play one of the most important role in SEO. Keywords are how customers and potential clients find you on search engines. These keywords must be optimized to the services you provide and material you sell. You also need to include the keywords into page titles, image tags, meta tags and in other locations on the website without stuffing the words.
Beyond keywords there are other pieces of the puzzle a quality SEO website designer is able to help you with. Media placement on the website is helpful, such as images and video. Back-links to other, authoritative websites, is a great way to boost your ranking. A website SEO designer can also help improve your location based SEO. If you have a brick and mortar facility or offer services to a particular location, the designer can help make sure your website SEO is more attractive to locals searching for products you offer (such as electrical work in Phoenix or professional painters in Denver and mechanics in Detroit).
Extreme Return on Investment with Website SEO
Many of the top websites in any given keyword do not need to heavily market their website. This is because the website is already generating a serious amount of traffic thanks to the superior website SEO. So, if you want to increase revenue and the amount of traffic to your page, you need to boost your website SEO.